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Built for trades

A Birdeye alternative that fits contractor crews.

You live on referrals and Google Maps, not quarterly business reviews with a software rep. GoodMarks gives every homeowner one branded link + QR so great jobs turn into public reviews, and rough jobs surface to your PM privately first.

Need vertical-specific playbooks? Start with plumbing & HVAC guidance , the same mechanics apply across residential trades.

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Built to comply with FTC + Google review policy

Why owners switch

Contractors switch when the ROI is the review, not the dashboard

Birdeye shines for enterprises that want every reputation feature in one invoice. Owner-operators often prefer a lightweight router they can deploy before the next job closes, without passing SOC worksheets around.

GoodMarks vs Birdeye, feature-by-feature
How it works

Show homeowners exactly where to tap.

Happy clients publish publicly; frustrated ones can vent to you while Google stays visible, that keeps you inside FTC and Google policy.

tap a star

Step 1, Customer rates

How was your experience?

5 of 5

Routing public

Private inbox

Owner email · instant

M

Marcus J.

now

Service was slower than I expected and the part I needed wasn't in stock, wanted to give a heads-up before leaving a public review.

You see it before Google does, call back, refund, fix it.

Public review

Customer picks the platform

One tap → live on Google in seconds.

Setup

Three things, then you're live.

01

Paste your Google review link

Add Yelp, Facebook, BBB, or other platforms you care about, in the order you want customers to see.

02

Add your logo and brand color

Customers see your business on the page and on printed QR materials, not GoodMarks.

03

Share one link or QR everywhere

Invoices, vans, email signatures, follow-up texts. Happy customers tap to Google; unhappy ones can reach you privately too.

Set up your page

7-day free trial · no credit card · $30/mo after

Not review gating

Every customer sees your public review options.

GoodMarks never hides low ratings from Google. One-star and five-star customers get the same list of public platforms you configure. Lower ratings also see a private feedback path to you, alongside the public choices, not instead of them.

Read how we stay inside FTC + Google policy →

What's included

Everything for $30 a month.

Multi-platform routing

Google, Yelp, Facebook, BBB, and more, you choose the set and order.

Private feedback inbox

Frustrated customers can reach you first while public options stay visible.

Your branding only

Your logo, colors, and business name on the page customers see.

QR + print layouts

Generate QR codes sized for invoices, vans, signs, and packaging.

Live analytics

See visits, ratings, and outcomes in one dashboard.

Policy-aligned design

Built with 16 CFR § 465 and Google’s review rules in mind.

FAQ

Questions owners ask.

Why switch from Birdeye for my contractor business?

Birdeye sells a broad reputation suite, listings, surveys, messaging, with custom pricing after demos. GoodMarks does one thing extremely well: compliant review routing + QR distribution for crews that live on referrals and local Google search.

My crews are on job sites, how do customers leave reviews?

Print QR codes on invoices, van decals, and completion texts. Homeowners scan once and land on your branded page; thrilled customers continue to Google or Yelp in a tap.

What happens when a job goes sideways?

Customers still see your public review buttons. They also get a private feedback option so you can dispatch a PM before a 1-star hits Maps.

Does GoodMarks integrate with ServiceTitan / Housecall Pro?

We focus on routing + measurement; many contractors pair GoodMarks with the ops stack they already run. Check /integrations for current connectors.

How fast can we roll this out to multiple crews?

Each location adds $15/mo. Generate unique QR variants per crew if you want attribution, roadmap features expand tagging further.

Put reviews on autopilot for every crew.

7-day free trial. No credit card. Live in under 5 minutes.

Start your free trial

7-day free trial · No credit card · Cancel any time

7-day free trial · No credit card

$30/mo · live in 5 minutes

Start free trial