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Automation

GoodMarks + Zapier

Bridge any Zapier trigger, paid invoice, closed ticket, new row, to a GoodMarks review request with business + route picked from API dropdowns, not hard-coded URLs.

Auth, scopes, and action definitions: /integrations/zapier · API reference: /docs/api.

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Built to comply with FTC + Google review policy

Why owners switch

Skip brittle Zaps that paste static Google links

GoodMarks centralizes routing rules so every Zap benefits from the same compliance + analytics surface, even when the upstream tool changes fields.

Zapier integration overview
How it works

Show ops teams the customer journey every Zap ultimately drives.

Pair this demo with your Zap outline, triggers change; GoodMarks routing stays consistent.

tap a star

Step 1, Customer rates

How was your experience?

5 of 5

Routing public

Private inbox

Owner email · instant

M

Marcus J.

now

Service was slower than I expected and the part I needed wasn't in stock, wanted to give a heads-up before leaving a public review.

You see it before Google does, call back, refund, fix it.

Public review

Customer picks the platform

One tap → live on Google in seconds.

Setup

Three things, then you're live.

01

Paste your Google review link

Add Yelp, Facebook, BBB, or other platforms you care about, in the order you want customers to see.

02

Add your logo and brand color

Customers see your business on the page and on printed QR materials, not GoodMarks.

03

Share one link or QR everywhere

Invoices, vans, email signatures, follow-up texts. Happy customers tap to Google; unhappy ones can reach you privately too.

Set up your page

7-day free trial · no credit card · $30/mo after

Not review gating

Every customer sees your public review options.

GoodMarks never hides low ratings from Google. One-star and five-star customers get the same list of public platforms you configure. Lower ratings also see a private feedback path to you, alongside the public choices, not instead of them.

Read how we stay inside FTC + Google policy →

What's included

Everything for $30 a month.

Multi-platform routing

Google, Yelp, Facebook, BBB, and more, you choose the set and order.

Private feedback inbox

Frustrated customers can reach you first while public options stay visible.

Your branding only

Your logo, colors, and business name on the page customers see.

QR + print layouts

Generate QR codes sized for invoices, vans, signs, and packaging.

Live analytics

See visits, ratings, and outcomes in one dashboard.

Policy-aligned design

Built with 16 CFR § 465 and Google’s review rules in mind.

FAQ

Questions owners ask.

How does Zapier talk to GoodMarks?

Generate an API key with review_requests:write plus businesses/routes read scopes. Zapier auth-tests against /v1/me, lists businesses and routes, then POSTs to /v1/review-requests, same pattern documented in /docs/api.

Can I trigger off Gmail, Sheets, or HubSpot?

Yes, anything Zapier supports can kick off a Zap that calls GoodMarks. Use idempotency keys so Zap retries don't double-send.

Is this compliant with Google review policies?

GoodMarks routing stays compliant regardless of trigger, customers always see your public destinations. See /no-review-gating.

What if I use Make instead of Zapier?

Make scenarios can call the same HTTP endpoints with your API key, see /integrations/make.

Where are the endpoint details?

/docs/api documents Zapier-friendly dropdowns and payload shapes.

Automate reputation from any Zap.

7-day free trial. No credit card. Live in under 5 minutes.

Start your free trial

7-day free trial · No credit card · Cancel any time

7-day free trial · No credit card

$30/mo · live in 5 minutes

Start free trial