Review software built for HVAC revenue, not software demos.
Plumbing + HVAC shops share the same playbook, see /for/plumbers for vertical-specific examples.
Why owners switch
Why HVAC teams adopt GoodMarks faster than mega-suites
Enterprise reputation platforms optimize for quarterly business reviews. HVAC owners need trucks rolling and stars stacking this week. GoodMarks stays ruthlessly focused on routing, QR collateral, and analytics, nothing extra blocking rollout.
See how each homeowner experiences your brand.
Stars in the demo toggle happy vs frustrated journeys, public Google/Yelp/Facebook buttons stay put either way.
Step 1, Customer rates
How was your experience?
5 of 5
Private inbox
Owner email · instant
Marcus J.
nowService was slower than I expected and the part I needed wasn't in stock, wanted to give a heads-up before leaving a public review.
You see it before Google does, call back, refund, fix it.
Public review
Customer picks the platform
One tap → live on Google in seconds.
Three things, then you're live.
Paste your Google review link
Add Yelp, Facebook, BBB, or other platforms you care about, in the order you want customers to see.
Add your logo and brand color
Customers see your business on the page and on printed QR materials, not GoodMarks.
Share one link or QR everywhere
Invoices, vans, email signatures, follow-up texts. Happy customers tap to Google; unhappy ones can reach you privately too.
7-day free trial · no credit card · $30/mo after
Not review gating
Every customer sees your public review options.
GoodMarks never hides low ratings from Google. One-star and five-star customers get the same list of public platforms you configure. Lower ratings also see a private feedback path to you, alongside the public choices, not instead of them.
Everything for $30 a month.
Multi-platform routing
Google, Yelp, Facebook, BBB, and more, you choose the set and order.
Private feedback inbox
Frustrated customers can reach you first while public options stay visible.
Your branding only
Your logo, colors, and business name on the page customers see.
QR + print layouts
Generate QR codes sized for invoices, vans, signs, and packaging.
Live analytics
See visits, ratings, and outcomes in one dashboard.
Policy-aligned design
Built with 16 CFR § 465 and Google’s review rules in mind.
Questions owners ask.
Why does HVAC need different review software than a restaurant or salon?
HVAC jobs are messy, long, and emotional. A new install can run 8 hours with drywall dust everywhere and a $12,000 invoice. The customer is exhausted when your tech leaves — that's the worst moment to ask for a review in person. GoodMarks sends the SMS 2–4 hours later (you set the delay) once they've cooled down, walked the system, and seen it actually cool the house. Service tickets get a different cadence than installs. Generic review tools blast everyone the same way and burn through your best moments.
Can I block bad reviews from customers who had a rough install?
No, and you shouldn't try. That's review gating, and the FTC's Consumer Reviews Rule (16 CFR Part 465), in force since October 2024, treats it as a deceptive practice with penalties up to $51,744 per violation. Google's review content policy bans it independently. GoodMarks uses routing: every customer sees the public Google review button. Customers who indicate they're unhappy ALSO get a private feedback channel so you can fix the problem — but the public option is never hidden. See /no-review-gating for the full breakdown.
How fast after a job should the SMS go out?
For service calls (tune-ups, repairs under 2 hours), send within 1–2 hours while the tech's work is fresh. For installs and replacements, wait 4–24 hours — the customer needs to feel the system run through a cycle, and if there's a callback issue you want to know before they vent on Google. GoodMarks lets you set different delays per job type pulled from ServiceTitan, Housecall Pro, or Jobber tags.
What does this actually cost compared to ServiceTitan's built-in review tool?
ServiceTitan's marketing module is bundled into seats that run $400+ per user per month, and the review piece is a feature inside it — not configurable per job type the way a dedicated tool is. GoodMarks runs a flat monthly fee per location regardless of tech count. A 6-truck shop typically pays less for GoodMarks than adding two ServiceTitan Marketing Pro seats. Full numbers at /pricing.
Will this integrate with ServiceTitan or Housecall Pro so techs don't have to do anything?
Yes. GoodMarks pulls the completed job event from your FSM and triggers the SMS automatically — no tech action required, no tablet button to forget. We support ServiceTitan, Housecall Pro, Jobber, and FieldEdge directly, plus Zapier for anything else. The customer's name and tech's first name auto-populate the message so it doesn't read like spam.
What about the customer who's furious about a $15K install — won't asking for a review make it worse?
That's why routing matters. The first SMS asks a simple question (thumbs up or a quick concern). Customers who flag a concern get routed to a private form that goes to your service manager's phone, not to Google. You get a 24-hour head start to call and fix it. They can still leave a public review at any time — legally we can't and won't stop them — but most don't, because the problem got handled. Operators using this flow typically see Google ratings climb from the high 3s to 4.7+ within 6 months.
Own the local pack before peak season hits.
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